For B2B SaaS and fintech companies

Become the #1 source of information in your industry

Decodr helps you build your own publication that your buyers refer to for accurate, trusted information. Every single week.

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Built two newsletters read by 12,000+ people, with zero paid growth.

The problem

Content is noise. Paid marketing isn't the answer

Most content sounds the same

Nobody remembers you

Everyone is writing the same blogs and LinkedIn posts. Buyers scroll past them.

Trust takes longer than a click

Ads don't build trust

In fintech and BFSI, buyers want to build trust before they buy from you.

There's a need, but not today

You're not top of mind

Buyers reach out to the first name they remember when looking for a solution.

Proof it works: Finshots built 700,000+ readers with zero paid spend — 70% of Ditto Insurance's customers came from that audience.

What we do

We build a thought leadership media publication for your company

Our journalists research your industry, talk to experts, and write stories your buyers love — for B2B SaaS and fintech companies in BFSI, compliance, and other regulated categories, where trust comes before the buy.

Strategy

We decide what to publish

We decide topics with you — not just a delivery agency.

Writing

We write and produce it

Real journalists, not AI or interns — writing people get immersed in.

Growth

We grow your audience

We start with your customer list, then grow readership monthly based on who you're trying to reach.

Our publications

Publications we already run

12,000+ readers

Money Simplified

Personal finance, explained simply.

New and growing

Lazy AI

AI, explained for non-techies.

Who's behind this

Ankur Jhaveri

I've built two newsletters from zero — Money Simplified (12,000+ readers) and Lazy AI — with no paid growth, and spent 11+ years running marketing for fintech and B2B SaaS companies before that. Teams at Ionic Wealth, Jiraaf, and Dezerv already trust my writing.

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